Fix your leaky bucket to keep your existing customers longer and grow profitable revenue even faster.
Ryan Soper-Powell is a customer experience (CX) veteran of the industry with over 28 years experience in the corporate world. Today he helps subscription‑based small businesses reduce churn with CX systems and metrics, so they retain more customers, unlock ROI and scale profitable MRR
We all know focussing on your existing customers makes sense because they're more profitable for your business
- Are you seeing an increase in the number of customer complaints or support tickets?
- Are you having problems keeping your customers and growing their lifetime value?
- Perhaps clients tell you you're hard to do business with?
- Having left the corporate world in 2025, Ryan is dedicated to bring almost 30 years of CX experience, tools and best practices to SMBs everywhere.
- Lots of service-based business owners struggle to keep their recurring revenue clients renewing. This is often overlooked in the pursuit of winning new clients.
- I'm here to help.
Fix issues and set strategy so you can scale faster
Having worked with dozens of the biggest brands in the world, Ryan has years of experience helping define customer experience strategy to address short-term needs and formulate medium- to long-term strategy.
Whether you need help fixing that leaky bucket to help you grow faster or require input on your customer strategy, you're in the right place.
Ryan led an Accessibility cultural change program for Virgin Media's 17,000 staff and removed 11,000 calls per month from their call centers by redesiging customers' bills.
More recently, he was responsible for a multi-million dollar portfolio of clients at Zendesk in their world-class customer success funciton, accelerating ARR growth and NRR metrics as part of the EMEA team.
You're most likely leaving money on the table
Businesses I work with unlock tangible business benefit (ROI) more rapidly than if they go it alone because they harness almost three decades of experience.
You are not ready yet to bring in a six-figure salaried full-time employee but you recognise customer experience matters and you want to keep your business focussed on that.
Every day you delay working on improving your customer experience costs you money because you're delaying banking benefits you can realise by making customer support operations more efficient and effective with best practice ways of working.